Bryan Rotella is the founder of GenCo Legal® and the pioneer of the Preventive Law™
model. His legal roots began at the firm made famous by the Erin Brockovich case. From there, he became a high-exposure trial lawyer, advised boards on liability and compliance, and served as general counsel to billion-dollar, private equity-backed healthcare companies. Known nationally as the A.I. Revolution Lawyer™,
Bryan’s insights have been featured on Fox News, Fox Business, CNN, NewsNation, and keynote stages across the country. Bryan is recognized for helping executive audiences “make the case for themselves” on emerging legal risks, and helping business leaders and their organizations stay legally healthy in his key mission of prioritizing Legal Wellness™.
